Archives for the month of: December, 2012


Google Goggles was created by the Google Inc. It is available on App Stores of Google Mobiles. It is an image recognition application which can be downloaded for smart phones which is available on App Stores of Google Mobiles.

With Google Goggles the customer is able to get directly information about a product, building, person, etc.

Pictures which are taken by handheld devices are used to find information in the internet and provide them immediately to the customer. Also barcodes can be scanned and information about the products are available.


1. Create a business model


2. Explore the value proposition and revenue

Google Goggles value proposition is clearly defined as an innovative and future based technology which eases the live of customers. Information can be delivered immediately. Therefore the customer is able to safe time, important information are available without long searching and additional services such as price and availability checks of competitors. Product information can be easily found as well as ingredients and information about the producer.

Because the customer is always looking for technologies which ease its life, Google Goggles is a great opportunity to save time and money. The revenue will increase in the future as soon as more its technology is improved and competitive enough.

3. Innovate Google Goggles with SCAMPER!

Substitute: use sunglasses and cameras

Combine: software with coupons for touristic attractions

Adapt: software for many customer related uses such as for allergic persons to identify several plants

Magnify: development of fashion and increased use of high tech

Put to other use: increase software for internet banking

Eliminate: ugly glasses, problems with the internet connection as well as battery and service problems


SCAMPER is a brainstorming method which helps to come up with new ideas when you are trying to develop or improve a product or service. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones.

  • Substitute.
  • Combine.
  • Adapt.
  • Modify.
  • Put to another use.
  • Eliminate.
  • Rearrange.

Putting this tool into use in order to innovate ITB – SBM will give the following result for myself:

  • Substitute: Replace table chairs with proper desks. Most of the weekly group work and rather have a few individual assignments that have a heavier weight on the final grade.
  • Combine: Theory and practical work (learning by doing)
  • Adapt: Due to the high temperatures in Bandung, shorts and sandals should be allowed. Punctuality of all fellow students.
  • Modify: Create more hangout spots for students.
  • Put to another use: The rooftop of SBM should become a cafeteria with chill out area.
  • Eliminate: Attendance list and dress codes. Besides, 5 hours of master courses at one day.
  • Rearrange: More field trips and company visits. Foods and drinks should be allowed in class.



IDEO is an award-winning global design firm which helps organizations in the pubic sectors to be more innovative and grow thereby. Special attendance is paid to be human centered and design based to find new ways to discover the desires, behaviors and latent needs of customers.

IDEO’s name is pronounced like “eye-dee-oh”  .It was founded in Palo Alto, California in the United States in 1991 by 4 already existing design firms:

  • David Kelley Design (founded by Standford University professor David Kelley)
  • London-based Moggridge Associates and San Francisco’s ID Two (both founded by British-born Bill Moggridge)
  • and Matrix Product Design (founded by Mike Nuttall)

There are about 550 people employed who are basically working in human factors, mechanical, electrical and software engineering as well as industrial design, interaction design and communication design.   The company envies new companies and brands, design products, services, spaces and interactive experiences and help to organize. Especially creative cultures are built and internal processes and systems will be able to create new innovations and launch new ventures.


Organizational Structure

Very special is the way IDEO is structured. Each component function is working together as a system and consists of project teams, flat hierarchy, individual autonomy, creativity, socialization of recruits and engineer buy-in.

Furthermore the organization is divided into “studios” which ease to manage the growing and are able to operate independently. Members are shared if required and are affected by high communication.

Some teams of a studio are called as “hot teams” which consist of people from multiple disciplines who are passionate about a client’s project. The are working together temporarily on that project and call a team leader who is only leading for this project. Therefore there are no fixed titles

In conjunction with studios, people are organized into disciplines which are also having discipline leads. Those have strong reputation and serve mentors to members.

The advantage is that everyone can share input due to flat hierarchy.

Also very important is the evaluation and improvement for IDEO. It wants to improve itself and therefore is always asking for feedback. Employees have to give performance evaluations once a year they have to ask for feedback from people they worked with.

11. Louis Pasteur

12. Galileo Galilei

13. Aristotele

14. Euclid

15. Moses

16. Charles Darwin

17. Shih Huang Ti

18. Augustus Caeser

19. Nicolaus Copernicus

20. Antoine Laurent Lavoisier

Louis Pasteur, formally known as double 1 in his hood, met up at 12 o’clock with his G Galileo and the leader of the MS 13 Aristotele. As a bodyguard he took is bro Euclid, who carried a 14mm, and Fifteen Cents Moses along. Both muscle from the Pasteur Unit to make sure that the transaction of 16k Dollars to Darwin in exchange for 17kg of Shih Huang Ti’s famous Nasi Goreng went as planed. Little they knew that it was a set up by the Caeser, the King of Warung, who tried 18 years to copy the recipe but never succeeded. Copernicus was the snitch in this set up, a new member of the Pasteur Unit who was able to gain their trust at the subtle age of 19. But the naivety of the Nasis (name of the members of the King of Warung) towards Copernicus, didn’t make them realize that his thirst for money might actually also bring other players to the game. It was Andy L. Lavoisier, an American police officer who’s goal was it to stop the spread of Nasi Goreng towards the western world, who paid Copernicus twice the money that Caeser paid to get the information about the meeting. The Pasteur Unit, Darwin and the Nasis were all busted at once by 20 agents of the Burger Squad.