Google Goggles was created by the Google Inc. It is available on App Stores of Google Mobiles. It is an image recognition application which can be downloaded for smart phones which is available on App Stores of Google Mobiles.

With Google Goggles the customer is able to get directly information about a product, building, person, etc.

Pictures which are taken by handheld devices are used to find information in the internet and provide them immediately to the customer. Also barcodes can be scanned and information about the products are available.


1. Create a business model


2. Explore the value proposition and revenue

Google Goggles value proposition is clearly defined as an innovative and future based technology which eases the live of customers. Information can be delivered immediately. Therefore the customer is able to safe time, important information are available without long searching and additional services such as price and availability checks of competitors. Product information can be easily found as well as ingredients and information about the producer.

Because the customer is always looking for technologies which ease its life, Google Goggles is a great opportunity to save time and money. The revenue will increase in the future as soon as more its technology is improved and competitive enough.

3. Innovate Google Goggles with SCAMPER!

Substitute: use sunglasses and cameras

Combine: software with coupons for touristic attractions

Adapt: software for many customer related uses such as for allergic persons to identify several plants

Magnify: development of fashion and increased use of high tech

Put to other use: increase software for internet banking

Eliminate: ugly glasses, problems with the internet connection as well as battery and service problems


SCAMPER is a brainstorming method which helps to come up with new ideas when you are trying to develop or improve a product or service. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones.

  • Substitute.
  • Combine.
  • Adapt.
  • Modify.
  • Put to another use.
  • Eliminate.
  • Rearrange.

Putting this tool into use in order to innovate ITB – SBM will give the following result for myself:

  • Substitute: Replace table chairs with proper desks. Most of the weekly group work and rather have a few individual assignments that have a heavier weight on the final grade.
  • Combine: Theory and practical work (learning by doing)
  • Adapt: Due to the high temperatures in Bandung, shorts and sandals should be allowed. Punctuality of all fellow students.
  • Modify: Create more hangout spots for students.
  • Put to another use: The rooftop of SBM should become a cafeteria with chill out area.
  • Eliminate: Attendance list and dress codes. Besides, 5 hours of master courses at one day.
  • Rearrange: More field trips and company visits. Foods and drinks should be allowed in class.



IDEO is an award-winning global design firm which helps organizations in the pubic sectors to be more innovative and grow thereby. Special attendance is paid to be human centered and design based to find new ways to discover the desires, behaviors and latent needs of customers.

IDEO’s name is pronounced like “eye-dee-oh”  .It was founded in Palo Alto, California in the United States in 1991 by 4 already existing design firms:

  • David Kelley Design (founded by Standford University professor David Kelley)
  • London-based Moggridge Associates and San Francisco’s ID Two (both founded by British-born Bill Moggridge)
  • and Matrix Product Design (founded by Mike Nuttall)

There are about 550 people employed who are basically working in human factors, mechanical, electrical and software engineering as well as industrial design, interaction design and communication design.   The company envies new companies and brands, design products, services, spaces and interactive experiences and help to organize. Especially creative cultures are built and internal processes and systems will be able to create new innovations and launch new ventures.


Organizational Structure

Very special is the way IDEO is structured. Each component function is working together as a system and consists of project teams, flat hierarchy, individual autonomy, creativity, socialization of recruits and engineer buy-in.

Furthermore the organization is divided into “studios” which ease to manage the growing and are able to operate independently. Members are shared if required and are affected by high communication.

Some teams of a studio are called as “hot teams” which consist of people from multiple disciplines who are passionate about a client’s project. The are working together temporarily on that project and call a team leader who is only leading for this project. Therefore there are no fixed titles

In conjunction with studios, people are organized into disciplines which are also having discipline leads. Those have strong reputation and serve mentors to members.

The advantage is that everyone can share input due to flat hierarchy.

Also very important is the evaluation and improvement for IDEO. It wants to improve itself and therefore is always asking for feedback. Employees have to give performance evaluations once a year they have to ask for feedback from people they worked with.

11. Louis Pasteur

12. Galileo Galilei

13. Aristotele

14. Euclid

15. Moses

16. Charles Darwin

17. Shih Huang Ti

18. Augustus Caeser

19. Nicolaus Copernicus

20. Antoine Laurent Lavoisier

Louis Pasteur, formally known as double 1 in his hood, met up at 12 o’clock with his G Galileo and the leader of the MS 13 Aristotele. As a bodyguard he took is bro Euclid, who carried a 14mm, and Fifteen Cents Moses along. Both muscle from the Pasteur Unit to make sure that the transaction of 16k Dollars to Darwin in exchange for 17kg of Shih Huang Ti’s famous Nasi Goreng went as planed. Little they knew that it was a set up by the Caeser, the King of Warung, who tried 18 years to copy the recipe but never succeeded. Copernicus was the snitch in this set up, a new member of the Pasteur Unit who was able to gain their trust at the subtle age of 19. But the naivety of the Nasis (name of the members of the King of Warung) towards Copernicus, didn’t make them realize that his thirst for money might actually also bring other players to the game. It was Andy L. Lavoisier, an American police officer who’s goal was it to stop the spread of Nasi Goreng towards the western world, who paid Copernicus twice the money that Caeser paid to get the information about the meeting. The Pasteur Unit, Darwin and the Nasis were all busted at once by 20 agents of the Burger Squad.








History of Google

Google Inc. was founded by Sergey Brin and Larry Page while both attended Stanford University. They own about 16 percent of the company’s stake. The first time they have met each other was in year 1995 and only one year later the first search engine was built. The engine used links to determine the importance of individual webpages. Its mission was to ‘organize the world’s information and make it universally accessible and useful’. Besides, advertising revenues generate almost all of the company’s profits.

Their Technology, Products and Services

Google offers a wide range of products and services. Due to this fact, I concentrate in this part on the most recent ones. Google was once only known for their search engine, until it expanded. The web search was the first product Google has done, searching billion of web pages. It also instantly translates texts, web pages and files between over 50 languages. Google Chrome is a new browser which is known for its high speed, security and simplicity.

Nowadays, Google provides Internet-related products and services, including internet search, cloud computing and software. Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company’s core web search engine. Online productivity software including email, an office suite, and social networking are offered by the company. The Android, which is an open source mobile operating system, was developed by Google. It can be used by handset manufacturers to install their devices and by developers to create applications for mobile devices. Google also provides Chrome browser for web browsing. Google is collaborating with several Original Equipment Manufacturers to bring computers running Chrome OS. Google serves the Enterprise market through hosted web-based applications called Google Apps. Google Apps include Gmail, Google Sites, Google Calendar and Google Docs.

Due to its cooperation with major electronics manufacturers, the company has increasingly become a hardware company.







Google’s business model

According to Marissa Mayer (the ex senior leader of Google’s business), the business model of Google basically breaks to a few points. Key activities are innovation marking Google to the leader within its business. It is also really important to give every employee the license to be creative. About 20% of their work time is dedicated to generate ideas due to Google’s policy for their employees. A result is the culture of new product developments can be seen, that Google products and services are launched more often than in any other company. Furthermore, the company focuses on how to achieve a further advance of their promised value. It is also important to keep an intense focus on the users of Google. ‘If you don’t concentrate on you users, somebody else will’, is one of the statements of Marissa Mayer. Another important thing of Google is that they try to delight their customers with surprises. For instance the search engine is filled with surprises. They might be not delightful, but at least the company’s sense of humor is shown. Mostly everybody using a search engine uses Google. Therefore, it is available in 140 languages. Due to Google’s innovation, a net giant was established. Advertisement is the main income source of Google. They make money from advertisers who are interested in reaching out to online users. Google helps them create text-based Ads through Google Adwords– a self-serve auction-based advertising program. These ads appear next to the search results. The Cost per Click basis is the most common way, advertisers pay Google. The company helps advertisers extend their Ad campaigns to the Google Network members’ websites through its Adsense program. Google Network members get a share of Ad revenues in return. Google provides Display Advertising services through DoubleClickadvertising technology. Display advertising comprises of video, text, images, and other interactive ads. Display ads appear on Youtube, Google Finance, and Google Network member websites.

Suggestion for the future

What comes up from Google must be excellent. Google builds products making the web better and therefore customers experience on the web better. Due to their beliefs, there are endless possibilities on the Internet itself. For instance I have heard about a project called ‘Glass’. It might be the next form factor of computing. Right now, many people are willingly beholden to their smartphones with all the web browsing, twittering etc. Human interaction has all but faded away. Glass is the way to change this trend by keeping people in the moment. So you might can do both at the same time, interacting with people and browsing on the internet.

But whatever technology the company will come up to, its technologies, products and services, it supposed to make our everyday life simpler.

The most important innovation in my life in Bandung

For me, the most important innovation in my everyday’s life in Bandung is the Angkot. Angkots are small minibuses and known as the cheapest public transportation in Indonesia.

The origin of the name ‘Ankot’ is comes from angukutan=transport and kota=city.

In English this is pronounced ‘un-caught’. The minibus has either an entry and exit door on the left, or at the back. This transport has a long seat and not-so-long one, facing sideways and each other. The long one, decent enough for the Asian physique, can accommodate seven people, while the other one accommodates five. Besides, the most comfortable and safest seat is usually next to the driver. Based on my own experience I can tell that 13 people can easily fit into an Angkot.

Angkots in Bandung have all kinds of different colours like green, yellow, blue and pink. Sometimes, they even have a combination of two different colours. The colours tell the route, the minibus is driving.

KIRI is the most important thing to know when taking a ride in an Angkot. Kiri, which is pronounced ‘kee-ree’ means in Indonesian language ‘left’ or ‘stop here’. If you would like to enter an Angkut, just raise your hand if one is passing by.

As I mentioned before, the Angkot is the cheapest public transportation in Indonesia, but it has no fixed fare. The fare depends on how far you travel.

In my opinion the Angkot is the most important innovation in my life in Bandung, because without riding these minibuses, I would not get to all the wonderful locations in the city.

What is creativity?

Why is creativity important? Well first, we need to know what creativity is. Due to some researchers creativity involves fluency and flexibility of thinking, originality, perceptiveness of problems, and the ability to redefine and elaborate. Personality attributes that make one more creative, including tolerance for uncertainty, willingness to overcome obstacles, openness to growth, possession of personal motivation and acceptance of sensible risk-taking are also pointed out by the reseachers.


Why is creativity important?

People need to be inventive and flexible due to prosper in the midst of rapid scientific and technological advancement for societies. Therefore, it is important for adolescents to be creative thinkers in order to keep up with today’s accelerating social and technological developments. But creativity does not only affect new technological achievements. Mental health practitioners have also discovered that creative activities can serve to safeguard children from stress. Creative thinking allows both young people and adults to avoid boredom, resolve personal conflict, cope with increasing consumer choice, accept complexity and ambiguity to make independent judgments, use leisure time constructively, and adjust to the rapid development of new knowledge.


‘Resources are limited, ideas are not – Sustainability at Voith’ is one of the slogans of the, in my opinion most creative/innovative companies nowadays.

Voith GmbH sets standards in the markets energy, oil & gas, paper, raw materials and transportation & automotive.

Founded in 1867, Voith employs about 40,000 people, generates € 5.6 billion in sales, operates in about 50 countries around the world and is today one of the biggest family-owned companies in Europe.

With their concept of sustainability they are carrying on the tradition and style of Voith, a family-owned company including the obligation to conduct environmentally compatible, clean and fair business with long-term success.

The Voith GmbH has four divisions called Voith Hydro, Voith Paper, Voith Turbo and Voith Industrial Services.

In the following, I would like to concentrate on the divisions Paper and Hydro.

Voith Paper:

‘By now, we even have the technology for producing high-grade-paper from waste paper.’

(Thomas Wurster, Head of New Technologies)

Making paper production more sustainable and more efficient – this can only be done by looking at the whole picture. With a sustainability concept that covers the entire process, the entire paper mill.
With the “Integrated EcoMill”, Voith engineers have taken a massive step forward in this respect. The idea behind this concept: closing raw material and energy cycles. The “Integrated EcoMill” recycles water that has been used for paper making. It converts heat generated during the production into steam and energy.

And last but not least it uses waste paper as a raw material for new paper. This process creates synergy effects: the utilization of recycled paper reduces energy consumption, because processing waste paper is less energy-intensive than making paper with virgin fiber.

Everybody knows that recycling waste paper protects the environment. More recycled paper means lower consumption of valuable raw materials such as virgin wood fiber.

And most of all, using recycled paper means that up to seven times less water and energy are used.


Voith Hydro:

‘Climate change and diminishing resources are a challenge. Yet they also present opportunities for growth with new solutions.’

(Dr. Hubert Lienhard, President & CEO)

All over the world, hydro power stations from Voith generate eco-friendly electricity safely and reliably, while Voith pumped storage power stations ensure stable power grids. Voith is at the forefront of all developments focusing on new ways of regenerative power production – for example the potential of the oceans that has hardly been untapped so far.

Hydro power is currently the technically most developed regenerative energy. Over 80 percent of all electricity generated from renewable sources originate from hydro power stations.

Voith is also among the pioneers in harnessing the energy of the oceans. Since 2000 Voith has been operating Limpet on the Scottish Isle of Islay – the world’s first wave power station to produce electricity and feed it into a public grid.
In 2011, a milestone was reached in this field: in Mutriku, Spain, the first commercial wave power station entered service. Here, 16 Voith turbines produce electricity for 250 households.


In my opinion, Voith GmbH is one of the most creative/innovative companies worldwide. As mentioned in the slogan (‘Resources are limited, ideas are not – Sustainability at Voith’) the company tries to face the problems of the climate change with producing renewable and sustainable energy as well as achieving renewable and sustainable production.


is a Greek version of the Hebrew biblical name “Toviyah”, meaning “Yahweh is good”. The name Tobias has traditionally been popular among Jews; among English speakers it was commonly adopted after the Reformation.




Gender:         Masculine

Pronounced: To-bee-ahs (German)

Tə-bie-əs (English)




In the Middle Ages, it was most famous from the tale of ‘Tobias and the Angel’ in the apocryphal Book of Tobit.

The tale begins with Tobit, who defies a law that forbids burying murdered Jews. Tobit is punished for his insurrection and being blinded by birds. The sightless father, no longer able to travel, sends his son Tobias to a faraway town collecting a debt due him. Along the way, a stranger makes friends with Tobias and guides him to the town.

Along the way, the pair kill and dissect a huge fish. Tobias does not yet know his protector and companion is the angel Raphael. But under the angel’s guidance, a poultice is made of the fish’s guts that later restores the father’s eyesight. And—as anything angelically devised should—dispels a demon. Meanwhile, the angel guides Tobias to cross the Tigris safely.



Tobias is a widely used name; it has 33 variants that are used in both English and other languages.

The most popular variants are the following shown in the graph.



Tobias is fairly popular as a baby name for boys. The name’s popularity has been growing since the 1960s. Its usage peaked modestly in 2007 with 0.025% of baby boys being given the name Tobias. It ranked at #477 then. In 2010, its usage was 0.024% and its ranking #519, and it was the most popular among all boy names in its group.